DevaCurl Lawsuit 2026: Settlement Status and New Case Filed
Quick Answer
- The original DevaCurl hair loss lawsuit is real and already settled, with final court approval granted January 3, 2022.
- Payments ranged from $20 without proof of purchase up to $18,000 for documented injury claims in that closed settlement.
- There’s no deadline to worry about for the old case since it closed in 2021, but a new 2026 pricing lawsuit against Henkel is still active with no settlement yet.
If you’re searching “DevaCurl lawsuit” right now, you’re likely running into two different stories tangled together. The hair loss lawsuit that made headlines years ago already settled, paid out, and closed. A separate, newer lawsuit is now active.
The original case, over claims that DevaCurl products caused scalp irritation and hair loss, resulted in a $5.2 million settlement with final court approval on January 3, 2022. That claims window closed back on November 21, 2021. If you’re hoping to file a new claim in that settlement, you can’t, it’s done.
What’s actually current is a 2025 lawsuit accusing Henkel, DevaCurl’s owner since 2019, of using fake discount pricing on its website. This guide separates the closed case from the active one, with real dates, real numbers, and what each one actually means for you.
The Facts
| Category | Verified Status |
|---|---|
| Case | In re Deva Concepts Products Liability Litigation, including Crawley et al. v. Deva Concepts, LLC (consolidated hair loss and false advertising claims) |
| Court | U.S. District Court, Southern District of New York, Case No. 1:20-cv-01234 |
| Status | Closed. Final approval granted January 3, 2022; claims deadline passed November 21, 2021; payments issued starting September 2022 |
| Fund Size | $5.2 million |
| Est. Per Person | Tier 1: up to $20 (no proof of purchase needed); Tier 2: up to $18,000 (with documented injury proof) |
| Claim Deadline | Closed. The deadline was November 21, 2021 |
| Administrator | Administered through the official settlement website for the DevaCurl litigation |
| Proof Needed | Tier 1: none required; Tier 2: documentation of injury required |
Is the DevaCurl Lawsuit Real?
Yes, both the original DevaCurl hair loss lawsuit and the newer 2025 pricing lawsuit are real, verifiable court cases. The confusion online usually comes from treating them as one ongoing case when they’re actually separate.
The first case, consolidating 13 class actions filed against Deva Concepts, LLC, alleged the company’s products caused scalp irritation, hair loss, and thinning, and that DevaCurl failed to warn consumers about these risks. That case is fully resolved.
The second case, Garcia v. Henkel Corp., filed in 2025, accuses Henkel of advertising fake discounts on DevaCurl.com. That case remains active with no settlement.
Key Takeaway: “The DevaCurl lawsuit” actually refers to two distinct cases, one closed since 2022, one still active from 2025.
Is the DevaCurl Hair Loss Settlement Still Open?
No. The DevaCurl hair loss settlement closed years ago, with the claims filing deadline having passed on November 21, 2021.
United States District Judge Gregory H. Woods granted final approval to the $5.2 million settlement on January 3, 2022. Payments to approved claimants began being issued in September 2022, and the case is fully closed.
Timeline of the closed settlement:
- Class period covered: February 8, 2008 through August 29, 2021.
- Claims filing deadline: November 21, 2021.
- Preliminary approval: July 30, 2021.
- Final approval: January 3, 2022.
- Payments began: September 2022.
If you missed this deadline, there’s no current path to file a new claim in this specific settlement. It’s closed permanently, not paused.
How Much Did the DevaCurl Settlement Pay?
The DevaCurl settlement paid claimants in two tiers: up to $20 without any proof of purchase, or up to $18,000 for claimants who documented an actual injury from using the products.
| Tier | Payout Amount | Proof Required |
|---|---|---|
| Tier 1 | Up to $20 | None, self-reported purchase or use |
| Tier 2 | Up to $18,000 | Documentation of injury such as medical records |
More than 54,000 claims were submitted against the $5.2 million fund, an estimated 8.2% claims rate, notably high for a consumer class action, where response rates of 1% to 3% are typical. Attorneys’ fees took $1.73 million, or 33.33% of the fund, with class representatives receiving $600 service awards each.
Because Tier 1 claims were capped collectively at $750,000 of the fund, payments were reduced proportionately if total claims exceeded that cap. Reports from claimants receiving payments in September 2022 showed real average payouts, though individual amounts varied based on tier and total claims volume.
Is There a New DevaCurl Lawsuit in 2026?
Yes. A new class action lawsuit, Garcia v. Henkel Corp., accuses DevaCurl’s parent company Henkel of using fake reference prices and phantom discounts on its website, and it remains active with no settlement reached.
Not yet determined. No settlement fund exists for this newer case, since it’s still in early litigation.
Plaintiff Silvia Garcia filed the case, Case No. 2:25-cv-03302, in the Superior Court for the State of California, County of Los Angeles. She alleges Henkel advertised inflated “regular” prices on DevaCurl.com specifically to make markdowns look like real discounts when the higher reference price was never actually charged.
| Case | Filed | Status |
|---|---|---|
| Garcia v. Henkel Corp. (pricing) | 2025 | Active, no settlement |
| In re Deva Concepts (hair loss) | 2019 to 2020 | Closed, settled 2022 |
Reality Check: No legitimate settlement contacts you out of nowhere asking for payment or banking information to “release” your funds. The original DevaCurl settlement is closed, so any message claiming you can still file a new claim in that case should be treated with suspicion.
Can I Still File a Claim in the DevaCurl Hair Loss Settlement?
No. The claims deadline for the original DevaCurl hair loss settlement passed on November 21, 2021, and the case has been fully resolved since January 2022.
- Confirm which case you’re asking about, since two separate lawsuits exist.
- Understand that the hair loss and false advertising settlement is permanently closed.
- Check whether you already submitted a claim and received payment back in 2022.
- Do not respond to any message claiming you can file a new claim in this closed case.
- If you believe you were owed a payment you never received, contact the settlement administrator directly through official channels only.
Key Takeaway: There is no active claims window for the original DevaCurl hair loss lawsuit, and hasn’t been since late 2021.
How Do I Check If I Already Have a DevaCurl Settlement Payment Coming?
You can check your payment status only if you already filed a claim before the November 21, 2021 deadline, since new claims are no longer accepted.
- Locate any confirmation email or letter you received after filing your original claim.
- Check your bank or check records from around September 2022, when payments began.
- Contact the settlement administrator listed on your original claim confirmation if a payment never arrived.
- Be cautious of any third party charging a fee to “look up” your settlement status.
- Remember that legitimate settlement administrators never require payment to process or release funds already owed to you.
What Should I Do About the New DevaCurl Pricing Lawsuit?
There’s currently no action required, since the Garcia v. Henkel case remains in early litigation with no settlement or claims process open.
- Save any DevaCurl purchase receipts if you bought products through DevaCurl.com in California.
- Watch for news of a settlement, since no claims process exists yet.
- Do not pay any third party claiming to file a claim on your behalf right now.
- Check official California court records if you want to verify the case’s current status.
- Understand that even if this case settles, it would likely apply specifically to California purchasers given how it was filed.
Key Takeaway: The new pricing lawsuit is too early stage for any consumer action beyond keeping receipts and watching for updates.
What’s the Latest Update on DevaCurl Legal Cases?
The most recent confirmed development is the 2025 filing of Garcia v. Henkel Corp. over DevaCurl’s pricing practices, while the original hair loss settlement remains fully closed and paid out since 2022.
We found no confirmed settlement, trial date, or additional major filings beyond the Garcia case as of this update. The pricing lawsuit remains in its early stages, typical for a case filed within the past year or two.
Key Takeaway: As of September 2026, DevaCurl’s only active legal matter we could confirm is the 2025 pricing lawsuit, with the hair loss case long since resolved.
What Was the Original DevaCurl Hair Loss Lawsuit About?
The original DevaCurl lawsuit alleged that certain hair care products caused scalp irritation, excessive shedding, hair loss, thinning, breakage, and balding during normal use. Plaintiffs also claimed DevaCurl misrepresented the benefits of its products.
The consolidated litigation combined 13 separate class actions, including Crawley et al. v. Deva Concepts, LLC, Case No. 20-cv-3152, filed in April 2020 in the Southern District of New York. Plaintiffs argued the company failed to warn consumers about adverse reactions while heavily marketing the products as gentle and beneficial for curly hair.
DevaCurl denied all allegations of wrongdoing throughout the litigation and maintained that its products met all applicable safety and quality standards. The company agreed to settle without admitting liability, a standard structure in consumer class action resolutions.
What Products Were Covered in the DevaCurl Settlement?
The settlement covered a wide range of DevaCurl cleansers, conditioners, styling products, and treatments purchased or used between February 8, 2008 and August 29, 2021.
Products named in settlement documentation included:
- No-Poo Original conditioning cleanser
- One Condition Original hair conditioner
- Arc AnGEL
- Beautiful Mess
- B’Leave In
- Buildup Buster
- The Curl Maker
- Deep Sea Repair
- Light Defining Gel
- Wavemaker
Eligibility required having purchased, used, or had one of these products used on you during the covered class period, regardless of whether you personally experienced any complications.
Who Owns DevaCurl Now?
Henkel Corp. has owned DevaCurl since acquiring Deva Parent Holdings, Inc. in a deal signed November 11, 2019. Henkel purchased the brand from a fund managed by the Private Equity Group of Ares Management Corporation.
DevaCurl, founded in 1994, generated approximately $100 million in sales around the time of the acquisition and employed roughly 200 people. Henkel described the purchase as part of its strategy to expand in fast-growing premium hair care categories.
That’s worth knowing because the newer 2025 pricing lawsuit names Henkel Corp. directly, doing business as DevaCurl.com, reflecting the brand’s current corporate ownership rather than its original founding company.
What Is the New DevaCurl Pricing Lawsuit About?
The new DevaCurl pricing lawsuit alleges Henkel advertised artificially inflated reference prices on DevaCurl.com to make ordinary prices look like discounted deals. This is a pricing and advertising claim, distinct from the earlier product safety allegations.
According to the complaint, the reference price shown before a markdown was never an actual price DevaCurl charged, making the resulting “discount” a fabricated comparison rather than real savings. Plaintiff Silvia Garcia argues this violates California’s False Advertising Law and the state’s Consumers Legal Remedies Act.
Garcia seeks to represent California consumers who purchased DevaCurl products believing they were receiving a genuine discount, within the applicable statute of limitations. The case seeks a jury trial, injunctive relief, and statutory damages.
Key Takeaway: Unlike the original case about product safety, this lawsuit is purely about how DevaCurl displayed prices on its website.
Did DevaCurl Admit Wrongdoing?
No, DevaCurl and Henkel have not admitted wrongdoing in either lawsuit. In the closed hair loss settlement, the company explicitly denied all allegations while agreeing to pay $5.2 million to resolve the claims.
This is standard practice in consumer class action settlements, where companies frequently settle to avoid the cost and uncertainty of continued litigation without conceding the underlying claims. The same denial pattern is expected to continue in the newer pricing case, which remains contested.
Is DevaCurl Safe to Use Now?
DevaCurl maintains that its products do not cause hair loss because they don’t penetrate the scalp or affect the hair follicle, though the company settled related claims in 2022 without admitting fault. The company has stated it stands behind the quality and safety of its formulations.
We found no active FDA recall or ongoing safety-specific litigation against DevaCurl products beyond the closed 2022 settlement. The currently active lawsuit involves pricing practices, not product safety concerns.
If you have personal concerns about a reaction to any hair care product, a dermatologist is the right first resource, not a lawsuit search. Individual reactions to cosmetic products can vary widely regardless of any company’s litigation history.
What Happens Next
Closed, January 3, 2022: The original DevaCurl hair loss settlement received final court approval and is fully resolved.
2025: Garcia v. Henkel Corp. filed in Los Angeles County Superior Court over alleged fake discount pricing.
Ongoing: The pricing lawsuit remains in early litigation with no settlement, trial date, or resolution confirmed.
Watch for: Any court filing indicating settlement talks or a certification ruling in the Garcia case.
Frequently Asked Questions
Is the DevaCurl lawsuit still active?
The original hair loss lawsuit is closed and fully settled as of January 2022.
A separate, newer lawsuit over pricing practices, filed in 2025, remains active with no settlement.
Make sure you know which case you’re asking about, since they’re entirely different claims.
How much money did people get from the DevaCurl settlement?
Payments ranged from $20 without proof of purchase up to $18,000 for documented injury claims.
The total settlement fund was $5.2 million, with payments issued starting in September 2022.
This settlement is closed, so these figures reflect a resolved case, not a current opportunity.
Can I still file a DevaCurl lawsuit claim?
No, the claims deadline for the original hair loss settlement passed on November 21, 2021.
There is currently no open claims process for any DevaCurl case as of this update.
The newer 2025 pricing lawsuit has not reached a settlement stage yet.
What is the new DevaCurl lawsuit about?
The new lawsuit accuses Henkel of advertising fake discounts using artificially inflated reference prices on DevaCurl.com.
It was filed by plaintiff Silvia Garcia in Los Angeles County Superior Court.
This case involves pricing practices, not product safety or hair loss claims.
Who owns DevaCurl?
Henkel Corp. has owned DevaCurl since a deal signed November 11, 2019.
Henkel purchased the brand from Ares Management’s Private Equity Group.
The current pricing lawsuit names Henkel directly as the defendant.
Did DevaCurl really cause hair loss?
DevaCurl has consistently denied that its products cause hair loss, stating they don’t penetrate the scalp or affect hair follicles.
The company settled related claims in 2022 for $5.2 million without admitting wrongdoing.
Liability was never formally established in court, since the case resolved through settlement.
Is it safe to use DevaCurl products now?
We found no active recall or new safety-specific lawsuit against DevaCurl products beyond the closed 2022 settlement.
The company maintains its products meet applicable safety standards.
If you have personal reaction concerns, consult a dermatologist rather than relying on lawsuit history alone.
Bottom Line
The DevaCurl hair loss lawsuit you may remember is closed, paid out, and done since 2022. What’s actually current is a 2025 pricing lawsuit against Henkel that hasn’t reached a settlement.
If you’re a past claimant checking on a payment, look back at your 2022 records. If you’re a current DevaCurl shopper in California, save your receipts and watch for updates on the Garcia case.
